PESHAWAR: Women Business Development Centre (WBDC) Peshawar in collaboration with Pakistan Transition Initiative (PTI) and part of its business development initiatives has organised two-week exposure visit of 20 women entrepreneurs of Khyber Pakhtunkhwa to four big cities of Punjab.
The main purpose for organising the exposure visit to Lahore, Faisalabad, Multan and Bahawalpur was the establishment of linkages of the women entrepreneurs with stakeholders from other markets including business people, skilled craftsmen, raw material suppliers, whole sellers and retailers.
During the visit, the women entrepreneurs were provided opportunity for linkages meeting in these cities, market survey, meeting with skilled artisans, graining on business sustainability, training on trends in handicraft sector and training on traditions with innovation.
The participants of the visit had appreciated the visit as highly fruitful and meaningful for the women entrepreneurs of the province, saying they had learnt a lot from the visit.
Talking to this scribe, Faiza, who manufactured handmade domestic items said during the visit they had got a lot of information regarding introducing of new goods, colouring, raw material and range of businesses. She said that she is in the business of embroidery, whose cost of production was very high. She said the purchase of raw material from big markets and working on them could increase the margin of our profit.
Sana Nazir, a fashion designer said she is new comer in the entrepreneurship and the visit very beneficial for me. She said during the visit they identified cloths and interactions provided information regarding procedure for the strengthening of businesses. She called for arranging such visits for more women through WBDC.
Rohi Bano, a manufacturer of the tradition Burqa for women said the visit was of dire need for the women entrepreneurs of the province. She said she is in the business for last three years, but was lacking resources for conducting such visit, which prove highly beneficial for them.
She said the visit has helped them in getting knowledge about the promotion of businesses and particularly the purchase of raw material. She said it will prove helpful for their businesses and bringing increase in the margin of their profits.