PESHAWAR – Women buyers have thronged different stalls set up at a two-day Spring Gala 2012, aimed to promote female entrepreneurs’ products and development of their businesses and linkages.
A diverse forms of collection of women outfits, including handmade embroidery, readymade stuffs, jewellery, handicraft, decoration pieces, and household items were put on display during the exhibition.
In the gala, more than 22 stalls were set up with variety of artistic elegance and skilled artwork of women entrepreneurs.
The event was held under the auspices of Razeen’s, an organization working for women business promotion activities and their empowerment in the province.
Fitrat Ilayas Bilour, a representative from Khyber Pakhtunkhwa Women Chamber of Commerce & Industry, formally inaugurated the event in a modest way here on Tuesday.
The women buyers took keen interest in the diverse and mix range of women artwork crafted with skill.
Faiza Atif, a young entrepreneur, while explaining the idea behind her businesses to media on the occasion, she said that they had started their business at a very minor scale at domestic level, which has gradually grown after propping up by family members.
She added that such activities would encourage women entrepreneur to come to different business.
She further added that women have much potential to show the artistic skills and compete with entrepreneurs of other provinces.
She also eulogized the efforts of Razeen’s for organizing the women business development event. “We would gradually expand our own business after getting overwhelm response from the buyers via this event,” she determined.
Fitrat, while talking to media, stressed the need for women economic empowerment, saying women are playing a vital role for development of the country. “We should ensure young female entrepreneurs at a grass root level,” she maintained and said that the event was an encouraging sign to provide an opportunity to women businesspersons to promote their businesses.
“Our women have much potential to compete both at national and international level, but there was a need to create healthy business environment for them,” she stressed.
She asked the women entrepreneurs to work at a joint platform to get recognized of their skill-work and products.
Wajeeda, the organizer and representative of Razeen’s, expressed the hope that the two-day business promotion event would be helpful in promoting women products and develop linkages among other female entrepreneurs.