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‘Vast majority of Pak women ignorant of their business aptitude’

Karachi: Around 95 percent of the educated women in Pakistan were unaware of their business abilities and entrepreneurial skills, which is not only hurting their own socioeconomic status, but also affecting the entire national economy too.

This was the notion aired at the annual meeting of Women Entrepreneurs Association held here on Friday.

Speaking on the occasion, the association’s president, Anum Kamran, stated that through e-commerce, educated women of the country could make a big difference, particularly in business fields such as fashion designing and apparel making.

“E-commerce offers equal opportunities to our women in Pakistan. Many women have been using this wonderful medium to promote their business and trading objectives smartly,” she mentioned.

Anum was of the view that there was no glass ceiling for those hardworking women who want to make a real impact in the male-dominated business world.

Sara Ahmed, the association’s secretary, emphasised, “Pakistani women are now no more willing to be portrayed as worthless souls as they are brave enough to challenge the status quo with their own efforts and initiatives.

“No doubt, they still have a long way to go, as far as their full socioeconomic development is concerned, but overall things have really started to change for Pakistani women all in all.”

The News