ISLAMABAD: A seminar organised by Fatima Jinnah Women University (FJMU) in collaboration with UKS Research Center and Danish International Development Agency (DANIDA) stressed more women participation in media and urged improved societal attitudes towards women.
Speakers sought behavioural change in media houses by enabling more women participation in media.
The FJMU Department of Communication and Media Studies had arranged the event, which was followed up by an interactive session. Dr Shamim Zaidi, chairperson of Department of Communication and Media Studies, faculty members and students attended the workshop.
Dr Shamim Zaidi welcomed the guests – UKS Research Centre Director Tasneem Ahmer and Ms Shaista – on behalf of FJMU Vice Chancellor Dr Samina A Qadir.
Addressing the participants, Tasneem Ahmer said that every time “we talk about change of the mindset of society especially males but change doesn’t come until women don’t make any effort to change it”.
She also briefly discussed the findings of interactions in various universities with students. Women work in newspapers and magazines, in broadcasting and online media and cover every issue from education to war, she said.
She also discussed the factors which keep women away from joining the media as a career and ways how to minimise or reduce such hesitation.
She further said that “our media is a male-dominated media and parents of women in media studies fear for their daughters’ reputation and honour if they work in any form of media because of the attitude adopted by men towards women in the media houses”.
Speakers also urged participants of the session to use media for the development of the nation and stressed more women participation in media.