Karachi: The Aman Foundation’s centre for entrepreneurship development and Institute of Business Administration (IBA) are collaborating to initiate a programme aimed to support Pakistani businesswomen by global education.
The orientation ceremony of the World Bank-funded programme, named WomenX , was held at the IBA’s main campus in Karachi University.
The first group of 50 enterprising women joined the project on September 12 to go through four months of intensive business training, which aims to support businesswomen via professional education, networking and mentorship opportunities.
Speaking at the orientation ceremony, programme director Dr Shahid Qureshi said a successful entrepreneur one did not necessarily need specialised degrees. The success of the any business depended on an entrepreneurial mind.
He said the programme would be relevant to the spirit of entrepreneurship since it had been formed after in-depth study of successful businesses around the globe.
The trainees will be mentored by specialised faculty of IBA and besides other experts enrolled in the project to help the participants boost their productivity and sales, enter new regional and international markets, identify new profitable opportunities, design effective marketing strategies and develop stronger support networks.
The four-month certificate course blends traditional coursework and experiential and hands-on exercises which have been customised to meet the needs of c.
The subjects include entrepreneurship, entrepreneurial human resources management, communication strategy, entrepreneurial marketing, entrepreneurial accounting and finance, business and legal issues, online marketing, IT and strategic vision management. The programme attendees will also full access to IBA facilities.